How to Get More Followers on TikTok and Hit 1 Million Views?

Back in 2018, there was this Chinese app in the “Social Media” category that took everyone by surprise with a whopping 45 million downloads. Can you guess which app it was? That’s right, TikTok!

The Popularity of TikTok

TikTok started off as a fun app for teenagers, and people thought its popularity would fade away quickly. But guess what? Fast forward to 2023, and we now have a staggering over 1 billion people using TikTok every month, and not all of them are kids. It might not be as big as Meta with its 3.59 billion monthly users, but TikTok’s influence is so massive that it’s shaping the future of social media platforms.

With its impressive growth, TikTok has rapidly become one of the most popular influencer marketing platforms, with 54% of marketers utilizing it in 2024. Currently, TikTok has become the platform of choice for nearly 5 million US businesses.

Factors for TikTok’s Popularity

There are five main factors that drive TikTok’s popularity:

  • Entertainment is at the heart of TikTok. This category is among the most popular on the platform globally. The entertainment hashtag has accumulated a staggering 535 billion views.
  • Younger users. Despite TikTok’s efforts to prioritize content diversification and engage new demographics, the platform is still primarily dominated by Gen Z and millennials. You can get more followers on TikTok from these groups than in any other social app.
  • TikTok is easy and fun. TikTok has easy-to-use creative features that make it a playground for unleashing one’s creativity.
  • It is possible to go viral on TikTok. TikTok’s one-of-a-kind algorithm focuses on the most engaging content, granting unmatched organic visibility to user-generated posts, unlike any other social media platform.
  • You can get more followers on TikTok faster than any other platform.
  • With TikTok’s internal tools, you can craft ads that blend with user-generated content, increasing your chances of not only being discovered, but increasing online sales, app installs, brand awareness, and building a thriving community.

So, in this blog post, we will be diving into the TikTok phenomenon. We’ll explore its impact on the future of social media and tackle some burning questions such as: Why is it important for businesses to have a presence on the platform? How to get more followers on TikTok?

And if you’re dreaming of a viral post with a million views – we’ll spill the beans on that too.

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Why Your Business Should Be on TikTok

When businesses join TikTok, they open doors to a huge and enthusiastic audience of Gen Z and millennials due to its viral nature, creative possibilities, and knack for boosting brand visibility among younger consumers.

TikTok and the Future of Social Media

You know what’s interesting about TikTok? It’s not your typical social media.

It is more like a short video entertainment app where the focus isn’t so much on building a community. It’s all about having fun and enjoying the content. In fact, the algorithm makes sure to only show us short videos based on our past engagement, ensuring that we only see the content we are generally interested in.

While other social networks like Meta are not lagging behind – the main challenge is still recommending content that the user feels genuinely interested in.

For Gen Z TikTok Is the New Google

Young people are increasingly relying on TikTok as their go-to platform for finding answers, skipping Google. According to internal data from Google (reported by TechCrunch), around 40% of Gen Z have a preference for using TikTok when it comes to online searches.

Nowadays it is highly probable that young people would discover your product or service through TikTok rather than Google, so make sure you are present on the platform if your audience is there.

TikTok Is Placing a Higher Priority on Diversifying Its Content

Dances, challenges, and funny videos are what really make TikTok tick, but it also limits the platform. According to a Forbes investigation in January 2023, TikTok actually has employees whose job is to “press the heating button” and give priority to more diverse content.

To summarize, being on TikTok is essential if you want to:

  • Reach a younger audience. There is no better place for businesses to engage with Gen Z and millennials who are highly active on the platform.
  • Benefit from its viral marketing potential. TikTok’s algorithm and content discovery features provide the potential for videos to go viral quickly, which means your content can be brought to the attention of customers at any time.
  • Increase your brand visibility. TikTok can significantly boost brand visibility and reach, allowing your business to gain attention and attract new customers in a short time.
  • Showcase your brand personality. TikTok offers a unique opportunity for businesses to be creative, interesting, fun and effectively promote their products or services through entertaining and engaging videos.

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Growing Your TikTok Following

Growing TikTok following is crucial for businesses looking to expand their reach and connect with a younger, highly engaged audience. There are two main aspects to this goal:

  • Keeping your current followers engaged
  • Increasing the number of your followers

Taking Special Care For Your Current Followers

Here are a few tips on how to do it:

  • Go Live. Doing regular livestreams is an awesome opportunity to connect on a deeper level with your followers and create a stronger sense of community.
  • Post Video Comment Replies. When you respond to comments and questions with videos, you demonstrate that you’ve seen and appreciated the comment and open up a space for real discussion with your followers.
  • Create Challenges. Begin by developing a fresh and unique concept or idea that stands apart from existing hashtag challenges. By doing so, you will not only encourage your current followers to participate, but also attract new ones in the process.
  • Include CTAs. You can effectively engage your current audience and guide them to generate higher-quality traffic for your TikTok account by incorporating various CTAs (Call-to-Actions) into your videos. Don’t forget to invite them to subscribe to your newsletter, follow you on other social media platforms, and so on.

How to Get More Followers on TikTok?

If you aim for your business to thrive on TikTok, it’s crucial to consider that the two key elements in growing your fan base are:

  • Creating entertaining content
  • Creating valuable content

This doesn’t mean that you have to do ridiculous dances on trending audio or follow all the challenges out there, but rather, it means understanding the light and fun nature of the platform and adapting your content strategy and brand personality accordingly.

Finding your (new) target audience on TikTok

While TikTok is known for being a more open social network, it remains crucial to avoid addressing “everyone” and instead focus on communicating with your brand’s target audience and expanding it.

Finding your (new) target audience on TikTok
Source

The Uffizi Galleries in Florence serves as a prime example of how effectively you can expand your target audience by lightening your approach and adapting it to TikTok.

After establishing their TikTok account the museum witnessed a significant influx of young visitors. Their content is a fun mix of memes, jokes, animations, and light stories about masterpieces in the museum.

And finally, the Uffizi Gallery refreshed its brand personality, establishing itself as a cool and trending destination among new audiences.

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Here Are a Few Tips How to Gain More Followers on TikTok

  1. Do not push up the video production quality too much. When it comes to video production on TikTok, it’s important not to go overboard with quality. TikTok is a platform known for its more casual and lower-quality videos.
  2. Focus on being helpful to others rather than promoting yourself. Ensure that your messages align with what viewers can gain from watching your videos.
  3. Strive to be entertaining and unique, rather than crossing the line into being absurd. As a business, it’s important to maintain your brand identity while also bringing some lightheartedness to your content.
  4. Jump on trending audio. Using trending audio is a fantastic opportunity to unleash your creativity in your content.
  5. Collaborate. Engaging in collaborations with other brands, influencers, followers, or simply going live to interact with your audience is an excellent strategy to get noticed by your target audience.
  6. Don’t remain anonymous. Step out into the spotlight with your face, personality, and knowledge to share. People are eager to see the person behind your brand!

And How About Go Viral and Hit 1 Million Views

And How About Go Viral and Hit 1 Million Views gif

Everyone can go viral and hit 1 million views on the platform. A video of a staring cat can get one million views. The question is, does your business really need it?

If you don’t follow a proper strategy of being fun and providing high-quality content to stay in your line, you risk falling into situations where you may have millions of views on one video but not a single new follower.

TikTok is full of examples of such pointless virality. Here is one:

And How About Go Viral and Hit 1 Million Views
Source

The creator has 32.8K followers and two videos that have garnered over 1 million views each. However, the content provided is inconsistent and unpredictable. The videos that reached the 1 million mark are not aligned with her primary content pillars, products, or services.

As a business, you want to achieve consistent and sustainable growth on TikTok that contributes to your ultimate business goal. If not, it’s just a vanity metric.

A meaningful 1 million views can be hit if you:

  • Stay in your line
  • Know your audience
  • Post regularly
  • Take good care of the hashtags
  • Make original, useful, and fun videos
  • Stand out from the crowd

Wrap Up

Growing your follower count and reaching 1 million views on TikTok requires a strategic approach. Consistency, engaging content, and leveraging trends are key.

Interacting with your audience, collaborating with others, and staying true to your brand identity will help you stand out.

Remember, it’s not just about the numbers, but building a loyal and enthusiastic community.

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