Every content marketer knows the struggles one has to go through to be able to produce content in high quality and great quantity. You have to create valuable content and find ways to promote it. You have to earn the trust of your readers and establish a relationship with them. And of course, you have to model what you are saying by setting some realistic goals and objectives for your own brand, making sure you achieve them.
Well, it sounds fair because, believe it or not, it is projected that by the end of the year 2020, the content marketing industry will be worth $400 billion and would enjoy an increase of 16% yearly. The estimated ratio of one blog is for three individuals around the globe, with a total of 1700 million people and there are only 500 million blogs on the internet.
Content marketing is a reliable and strategic way to drive organic traffic to your brand and earn people’s “know”, “like” and “trust” factor. That’s why there is really great pressure on your side as a blogger to make quality content for your niche. Every blog post you publish will either make you better or break you.
When it comes to making sure that you commit no mistakes in your write-ups, proofreading is very important. Having error-free content increases your credibility and authority as a blogger or as a brand. So before you publish anything on the web, you need to make sure that your post abides by the highest standards through editing.
Here are the top 7 tips for blog post editing.
1. Run the Blog Post on a Plagiarism Checker Tool
Information nowadays is easily and readily accessible, This is the number one reason why there is an increased risk of plagiarism.
What is plagiarism? Basically, plagiarism is a form of cheating. It is stealing the intellectual properties of a writer or an author and Google doesn’t allow that (or any governing body for that matter). Although, others would argue that there is no absolute original content nowadays and sometimes copying content becomes unintentional, but to get information from other people, it is necessary that you make a distinction between the information in your blog and the information from the source where you get the content.
Citing your resources properly is a must. You may paraphrase some parts or extend for context, but know that there is a fine line between paraphrasing and copying. Make sure that your article is of high quality by providing real value, and not offering a rip-off.
However, there are still instances that you might mistakenly copy an entire idea unknowingly, or unintentionally, therefore it is really wise to use a plagiarism checker tool.
Actually, there are several online, free, and paid like Grammarly premium, quetext, prepostseo duplichecker, smallseotools and more.
2. Read the Blog Content as the Audience (Not the Writer)
The number one objective of a content marketer is to engage their target audience. That’s why as a second editing tip, it is advisable that you must read your blog post as your audience does.
It’s like taste-testing your own cooked meal in order to serve the best food that your customers will keep on asking about. This would help you in attracting more traffic, earning your readers’ interest, and eventually, their trust.
Well, it would be easy if you write like a normal human does and conversationally, by using analogies to make complex ideas simple, be inspiring but at the same time transparent, and lastly, conveying a message of excitement while being helpful.
3. Check the Post for Any Grammatical Errors
Bad habits may betray you as well as ignoring grammatical errors. It is important to really check if there are issues in the subject-verb agreement or improper use of tenses and punctuation marks.
And as emphasized earlier, any blog post you publish will build your brand or pull it down. Even an improper usage of a word or punctuation has an extreme effect on you and your brand especially if you’re a blogger. So don’t ever underestimate the impact of grammar.
But don’t be hard on yourself, there are a lot of grammar checkers online, like ginger, grammar checker X, of course, Grammarly, and a lot more. It will also help if you have an accountability buddy. You can definitely read it in front of them and get honest and helpful feedback
4. Eliminate Redundancies in Content
Your thoughtfulness in your choice of words will reflect on your content. Edit as much as you can. Make sure you avoid redundancies.
What is redundancy? As said in the Cambridge dictionary it is the unnecessary usage of more than one word or phrase that means the same thing. Well, it is quite impossible not to repeat words or ideas especially if you are elaborating. But never forget elaboration is explaining further and building on the idea.
As an editing tip to ponder: To elaborate is wise but to eliminate redundancy is divine!
5. Make Sure the Headlines Follow Capitalization Standards
Like any language, there are basic rules that an individual must follow in order to be understood.
The same with bloggers, it is a must to follow the capitalization standards of certain headlines in order to convey your message well. You must know that every company or industry has its in-house style guide or manuals and this includes headlines.
These capitalization standards include AP, MLA, Chicago, and APA style guide.
6. Correct Formatting Issues
As much as you desire a uniform format across all your platforms that represent your brand, you will be facing formatting issues again and again. So the sixth editing tip is you must correct formatting issues. Take note that your content is important and so is the formatting of your blog.
You can never convey the message right or as any blogger wishes if you ignore your formatting issues. However, if you don’t compromise and solve these issues, then your blog will not just be readable but it will surely be well-optimized for SEO purposes. You should make sure your format is properly displayed from headings, body paragraphs, bullet points, enumeration, and even spacing. All you have to do is click save and preview if it is the way you want it to be.
Since formatting styles differ from every platform, it is advisable to use and practice the style and template of your own platform.
7. Review the Blog Post for Another Round of Edits
It is wiser to review the blog all over again for another round of edits than to carelessly post it without reviewing and editing again. If it tires you, make it simpler by;
- Reading it all over again
- Checking your contents’ cohesiveness
- Checking the subject-verb agreement and sentence structure.
- Checking your formatting
Moreover, it is recommended to read a blog post all out loud. It will certainly help you Identify any left errors.
Lastly, make sure you edit for credibility, engagement, trustworthiness, and transparency. These are the qualities that are non-negotiable for every content marketer.