Also known as content recycling, repurposing content has paved the way for so many breakthroughs in content marketing. The root of these breakthroughs is that content repurposing gives you the ability to reuse all of the elements of your existing content in different formats, and for better reach.
Digital marketers who want to maximize the results of their content marketing efforts must explore the different ways to repurpose content.
Among the benefits of repurposing content are the following:
- Reduced costs in content marketing
- Minimal time spent on content production
- New audiences can be reached
- More platforms can be utilized
Indeed, this content marketing strategy can help businesses save more time and money in marketing products and services online because with repurposing content, you can create several content pieces in several forms for multiple channels with less manpower involved.
However, according to a Curata survey, there are only a third of marketers can say that they have a systematic process for repurposing content. Many companies still lack ideas on which content pieces are worthy of being repurposed and just how to repurpose them.
For optimal content marketing results, here are the top ways for repurposing your blog content.
- Turn videos into blog posts
- Convert the videos into podcasts
- Use blog post quotes for social media
- Create Infographics
- Produce an email course
- Host a webinar
- Syndicate your blog posts as an ebook
- Upgrade your old blog posts
Let’s discuss this list further and learn how you can fully leverage your content development strategy.
1. Turn Videos Into Blog Posts
The best way to start repurposing content is through your videos. You can easily turn most of your videos into blog posts by doing any of the following:
- Extracting the transcript of your videos as your blog content
- Identifying key points on the videos and expanding each point on your blog
- Using the videos as the springboard of your discussion in your blog
Videos often lead to long-form content because you will always talk more than what you can write.
Most people would simply extract the transcript without refining the content. There may be a need to reorganize the sections, omit redundancies, or add more information.
Make sure that you check your transcript thoroughly and avoid producing unstructured and erroneous blog content by directly pasting the transcript on your blog.
2. Convert The Videos Into Podcasts
Converting your videos into podcasts is very easy. You just need to extract the mp3 file or audio file out of your videos. You may add a different intro and outro so your podcast will have its own identity separate from the video.
You should optimize your podcast and make it SEO-friendly for optimal results. How do you do that?
According to Search Engine Journal, you can make your podcasts SEO-friendly by considering the following steps:
- Know the trends
- Develop a podcast voice
- Create chapters
- Do a write-up
Note that you can also transform your podcasts into videos or blog posts.
3. Use Blogpost Quotes For Social Media
Another way you can maximize the use of your blog content is by looking for one-liners that you can use as quotes on images.
This is a great strategy for boosting your personal brand on social media platforms as well as promoting the entire blog content. You can create images through Canva or with the help of a graphics designer and put the most significant statements you have said on your blog.
Brand your graphics templates to easily distinguish them across several platforms. You may then caption your images with a link to a particular blog post where more people can read if they want to know more about your statement.
4. Create Infographics
An infographic is different from just any image because it contains several elements.
You can use these elements to organize and illustrate the points you have mentioned in your blog post, video, or other types of content. There are several readers who would rather scan an infographic than reading lengthy content.
Target those readers with your infographics. Still, you must make sure that your templates for your infographics are branded appropriately.
5. Produce An Email Course
Your target audience could include the busiest of readers. Most of them want to schedule their time and they find it hard to just browse around the web.
These readers would probably prefer to subscribe to an email course and learn in a structured manner.
Produce an email course that contains any of your content. You don’t have to think too hard about what your course could be about. You simply need to showcase your learning resources on the course and structure them properly to effectively take your readers on a meaningful learning experience.
Needless to say, email courses are a great way to reach your market and build a solid following.
6. Host a Webinar
A webinar episode has to be very valuable so carefully choose which content of yours you’d like to host a webinar for.
What’s great about hosting a webinar is that you could turn it into a series. This can also be a starting point for your content repurposing since the webinar episodes can be converted into videos.
The webinar does not have to be a live episode. You can make it accessible anytime for those who would sign up and watch.
7. Syndicate Your Blog Posts As An Ebook
Gather your content and see if you have enough to produce an ebook.
Syndicating your blog posts and producing an ebook out of it can be a lucrative venture on its own, provided you have already established a solid following online and offline.
You can sell your ebooks for free, or give them away as a freebie so you can build your email list more or generate leads. Personalities who have ebooks are generally regarded as an authority in their field so it’s definitely a wise investment to have one.
8. Upgrade your old blog posts
Repurposing your content can be even more beneficial if you also upgrade your old blog posts.
There are blog posts that can be easily upgraded as they are evergreen in nature. If you upgrade your old content instead of just throwing them aside after a certain period of time.
Your blog posts will not only have a new look, but they can also trigger Google to appreciate your content efforts once they notice you have upgraded certain content pieces.
