Guest blogging is the most successful inbound marketing strategy today.
62.96% of people perceive blogs with multiple authors to be more credible which is why most websites would often welcome guest post submissions. Aside from establishing your credibility as a blogger or content writer, guest blogging also provides the following benefits:
- qualified traffic
- relevant links
- motivated leads
- increased sales
To take advantage of these benefits, you can apply the following steps/strategies to your guest blogging efforts.
Find Websites Open for Guest Blog Contributions
First, you want to find relevant websites that accept guest blogging. You may focus on websites that:
- are relevant to your niche or industry
- have content that will interest your target audience
- contain posts with an engaged readership
- have a blog owner who is active on social media
For example, if you are selling carpentry and home-remodeling tools, then you need to find an audience of engaged carpenters and home-remodelers. You must look for websites that also touch on topics relevant to home remodeling or carpentry.
When searching for guest blogging sites, you may use Google, Twitter, and Optimize Smart, and other search engines. Here’s a tip: Simply type in “write for us” on the search bar and you will find a list of websites welcoming guest post submissions or contributions.
Create Topic Ideas Suitable for a Particular Website
In order to attract and engage the guest blogging site editor/editors and their audience, you need to research not only their demographics but also their favorite topics.
Then, Optinmonster tells us to add value by;
- Responding to what’s on the site
- Providing additional information on a popular topic
- Writing something new on a topic that’s likely to be popular with the audience
Additional guidelines are:
- Check the type of content commonly used in the articles
- Determine whether the audience are beginners, intermediate, or advanced
Buzzsumo is a great tool to use in doing this. First of all, it can help you find content that’s already popular on the site you’re planning to pitch. This has two advantages:
- It helps you create a related topic that’s likely to be popular
- It stops you from annoying the site owner by pitching an idea they’ve already published
By using similar tools, you can suggest topic ideas with a high approval rate.
Compose a Winning Pitch
Make sure you follow some basic rules for making a great pitch.
It’s a no-no to write generic guest posting pitches. To avoid this from happening, take note of the following tips:
- keep the pitch short, but to the point
- personalize your greeting by knowing the names of the website owners
- include the post title in the subject
- use bullet points in elaborating your topic idea
- talk briefly about yourself and why you can guarantee you will produce high-quality content
Since BuzzSumo provides you a good glimpse of the popular headlines of a specific blog, you can use it to improve your own headline ideas and minimize rejections.
Write Your Article Strategically
One important thing to consider is the quality of your article. Make sure your copy does not come across as “too promotional”.
There are some guidelines to follow in writing your article for your guest blogging. The guidelines may vary from one blog to another but here are the basics.
First, you need to write a headline that will engage your audience. Even if you have already submitted your headline, you can still improve on it. It should include the benefits for the reader, call-to-actions, and emotional content.
Second, the audience must be the focus of your blog. Your guest blogging must educate them rather than just selling them your products and services.
Third, be original. Data from Social Media Examiner states that 58% of marketers find original content as the most important type of content. It is even more important than visual content, such as those using images or videos.
After making sure that your article abides by these standards, you may then proceed to check whether your article observes the best SEO practices. Optimizing your content by targeting the right keyword density and length, as well as positioning your links strategically can help improve your chances of driving traffic and engagement to your blog post.
Note that if your host blog finds your article very effective in this aspect, they would love for you to guest post again on their blog. Indeed, this will turn out to be very beneficial for you and the host blog.
Submit, Then Promote Content
After you have submitted your blog, your work continues.
One of the most common mistakes of bloggers who submit guest posts is that they don’t promote the posts once they have been published. Guest post promotion can actually have an even bigger impact if you only carry on promoting your posts through different channels.
Leverage every promotional strategy you can. Among those strategies you can leverage are the following
- personal network
- influence marketing
- niche bookmarking sites
- email outreach
- social media
Once your guest post goes live, make sure you promote your work to maximize engagement and conversion for your post as well as your website.
Monitor the comments that will be coming in the following days. In accordance with the guidelines given by the host blog, you should respond to as many comments as you can to maximize the conversion and engagement rate of your post. Moreover, the more you communicate with your audiences, the better your writing improves.
When composing comments, you should pay attention to the language used. Talking politely and objectively is a must since now you are speaking not only for your blog but also for the host website.
Remember to share with your social media followers or through your email newsletters to further promote the guest post across other platforms. In any case, your guest blogging on a broader forum will impress your existing audience and may attract new ones.
Tagging the host bloggers once you share your post is an excellent way to keep the interaction and maintain a secure connection with them. If they can see your efforts to push the article, they might probably appreciate it and consider you as a dedicated writer.
You may even write a “thank you” email to the site owners a few days after your post is published to express your gratitude and discuss other guest blogging opportunities.