About 409 million people access more than 20 billion pages on the Internet every month. Needless to say, there’s a huge opportunity awaiting bloggers and even companies who want to leverage a strong brand through blogging online. Establishing a strong brand as a blog can be very advantageous to those who would like to diversify their product or service offering beyond blogging.
By branding yourself right, you can control the narrative about your business. You can establish a strong connection and positive interaction among your readers and followers and create a solid fan base that will backup your reputation online.
One important element of branding is consistency. Unfortunately, a lot of bloggers and agencies fail to implement consistency across their blogs so it has become challenging for most of them to establish a strong brand. This must be coming from their lack of understanding of the importance of branding even in the early stages of their professional track.
If you want to avoid this big mistake, learn how branding can help bloggers and take heed.
Why Should You Brand Your Blog?
Branding can position you positively and in the sense that aligns with your end goals.
Through branding, you can leave a lasting impression among your page visitors that will turn them into recurring readers. Take note, people nowadays just keep on scanning numerous articles, but they hardly remember some of the articles they have read within an hour; thus, this is important to establish branding for bloggers because this will effectively position your blog among the minds of other people.
But then again, that’s just one angle about the benefits of branding that you need to pay attention to. Here are the others.
Established Online Personality
Having an established online personality is one of the benefits of branding.
Most bloggers struggle with promoting their blog content. An established online personality keeps you from experiencing this problem because instead of worrying about finding your audience, you are already known enough to promote without much fuss.
With the perfect blend of expertise, experience, and personality, you want people to discover your work and how you can provide value to them.
As a blogger, branding becomes successful when you know the specifics first. First, you need to know who you’re targeting as an audience. You can’t cover all types of audiences. You need to niche down and focus your efforts on creating a solid following from the people who can benefit the most from your work.
You have to make sure that you define your audience so that you get to delimit your blog content intended for specific groups of people. Next, maintain a professional social media presence so that you get to reach your audience on all platforms they could be using.
Watch out for meaningful interactions from simple but insightful questions and comments. Nurture these followers’ trust by constantly publishing useful and high-quality content.
More Professional Look and Feel of Your Blog
Aside from establishing a strong personality in blogging, branding is important for bloggers because this will lead you to create a more sophisticated look and feel for your blog. Take note, most audiences get easily discouraged with a certain blog website because they typically observe that some sites do not have a sense of unification in terms of the color palette, vision, brand personality, and blog contents. Should you want to establish a great brand for your blog, make sure that you let the readers organize their thoughts by having a more professional and unified look, and feel of your blog.
A great brand exudes a great personality. Make sure that your blog matches your personality so you can easily maintain that personality across your digital platforms.
It may be best to make use of a self-hosted domain, and then choose a theme for your blog website that best represents your brand. You must unify all the other elements of your blog including the images and overall design. It also helps to have a catchy headline that echoes the same messaging you have in your other channels.
Increased Awareness Among Your Target Readers
Branding Is considered important for bloggers because this will increase awareness among your target readers and in the grand scheme of things, your target market.
As a blogger, you have to effectively define your audience. If you just do the plain storytelling in your blog and you disregard actually providing value, you will find it challenging to grow your audience.
The consistency in your blog and your other online platforms can make you distinctive in a sea of sameness. Your readers will easily recognize you and remember your tips, your insights, and even your viewpoints on complex matters. You can use this as a focal point to further target their needs and propose things or solutions that will address their concerns. Ultimately, you can sell to them.
Purpose-Driven Content Creation
An effective way of branding includes making use of purpose-driven content creation. Take note, this is important for bloggers because this will ensure that there is an established connection with the audience. Through branding, one aim is to make sure that every time the audience visits your blog, it is worth their time.
To do purpose-driven content creation, make sure that you have defined the brand’s purpose. Through the blog contents and other things, you will upload on your blog website, express the “why” of your brand.
Work on campaigns that will entice the audience to share your content.
Greater Engagement From Your Followers
Branding for bloggers is essential because this will assure greater engagement from your followers.
One way to increase engagement is to create relevant challenges or activities in your blog that will entice your target audience to interact and engage in your website. The more activities going on, the better your visibility will be.
You want greater engagement for your blog because engagement is one of the determining factors of higher ranking in search engine result pages. When search engines see that you are attracting a lot of attention as well as comments, likes, or shares, these search engines would “think” your blog is worth reading. Thus, you will get even more traffic and bigger chances of higher conversions.