Over 2 million blog posts are published daily. However, only a fraction of these blog posts are able to serve their purpose and hit certain metrics. Why? Most bloggers fail to undertake some important steps that are needed after publishing a blog post.
You don’t just publish a post after another. You must maximize the value of each post by making sure that you expand your blogging process further.
So, what else do you need to do after publishing a post?
Here are some key steps to take:
- Review and Revise If Necessary
- Promote Your Blog Post
- Repurpose Your Article Into Other Formats
- Link Other Content with the New Post
- Monitor the performance of the New Post
Dive into each of these steps through an in-depth discussion below.
1. Review and Revise if Necessary
Content quality is rated the #1 most important success factor among all those who blog.
Reviewing your blog post before publishing it and even after publishing it is a must. There is truly no such thing as too much reviewing. It’s better to be extra careful than miss grave mistakes.
Using poor grammar and committing spelling errors can be detrimental to you as a blogger and to your brand or your company. Pay attention to other important aspects such as formatting, aesthetics, and others. You can avoid committing these mistakes by having a proofreading system in place.
You may ask more than one person to review your blog so you can revise if necessary. You may also do it yourself. The entire process should not take too long as compared to when you were still reviewing the draft.
Just be careful not to miss this first step.
2. Promote Your Blog Post
Higher-income bloggers put much more weight on promoting their content than most lower-income bloggers do. But whether you belong to the higher-income level or to the lower one, it’s important that you promote your blog post.
Promoting your blog post can result in increased visibility and higher engagement which are two determining factors of a blog post’s success.
There are several ways to promote your blog content but the two most popular ones are promotion through social media and promotion using community forums.
Blog Promotion Using Social Media
There is a wide array of options for which social media to use when promoting your blog post. Some of the most popular ones are:
- TikTok (yes!)
The key here is identifying which are the best times to post and how to craft an interesting social media post or caption to go along with your blog link.
Twitter is one of the most effective ones to use. Plenty of professionals use Twitter for personal and business use. With Twitter’s Trending Topics feature, you get a shot of getting viral or being noticed in relevant feeds if you use the appropriate hashtags.
Blog Promotion Using Community Forums
Aggregate websites provide a sense of community for account users, thus making these websites a great venue for blog promotion.
The following is a list of websites you can check out:
- Product Hunt
- Hacker News
- Tribber
- Inbound.org
Most of these websites have an up-vote feature that gives blog readers an idea of whether a blog post is a must-read or not. Although this can be a disadvantage at times especially if you have a low-quality blog post and it gets negative reviews, the potential reach you can get within a dynamic community can be a huge help in reaching a wider audience.
3. Repurpose Your Article Into Other Formats
Repurposing your content should be a part of your content marketing strategies. This particular strategy can help you:
- maximize the value of your content
- reach new audiences
- produce more content in various formats
- improve the visibility of your post
How do you repurpose your blog post? According to a HubSpot article, here are some of the ways you can do it:
- Turn a blog post into a podcast episode
- Turn internal data into case studies
- Create a video out of the content of the blog
- Expand the content into an ebook
- Create a slide deck for LinkedIn or Scribd
- Break down the post into social media content
- Use statistics for social media
- Use blog content for online courses or presentations
Just remember that for content repurposing to produce optimal results, you must avoid picking random content, posting randomly, and focusing on quantity over quality.
4. Link Other Content With the New Post
One really important step to consider as well after publishing your post is to examine your blog for internal linking opportunities.
Basically, linking internally can help in spreading the link juice within your blog, and produce favorable results in terms of page views, page rank, and average time on site.
If you have links placed strategically in your blog posts, you can easily guide your readers in navigating your websites from one relevant content to another. You will also be able to sustain traffic even for the old blog posts.
Strategic internal linking entails the use of dofollow and nofollow links effectively. In no time, internal linking will help you build your SEO and rank for certain keywords.
5. Monitor the Performance of the New Post
Measuring the performance of your blog post is critical in the overall success of your blog and content strategy.
There are lots of SEO and CMS tools available for you to use. Or, you can simply check Google Analytics and generate reports based on different timeframes.
Google Analytics can identify what traffic sources are working more for you. The four main actionable traffic sources are:
- Organic Search
- Social Traffic
- Referral Traffic
- Direct Visits
You want to keep track of how your new post is performing in terms of traffic, shares, backlinks, reach, and lead generation among other metrics. These metrics can tell you whether specific content is performing well and is promising.
Knowing this kind of information can help you plan your next content or revise your previously published ones. Either way, you can rely more on a data-driven content development strategy.
