Writing relevant content that’s practical and relates to your prospects as they progress from being a reader to being a loyal buyer is the key to excellent blogging.
The blog manager’s purpose as a content strategy is to guarantee that the organization invests in developing content that increases leads and sales. Moreover, as time goes by these consistent buyers will eventually turn into campaigners effortlessly.
Yet, this will be impossible without someone whom you can trust to closely monitor the entire process with keen eyes, a passionate heart, and creative hands to get things done.
What Is a Blog Manager and Why Do You Need One?
It cannot be denied that online content has become an enormously significant aspect of almost every organization. According to Growth Badger, there are 600 million active blogs worldwide. (Growth Badger). It becomes a necessity for any company to thrive in this fast phase generation and especially during this time of pandemic as an increasing number of people explore and linger online.
Blog managers are responsible for maintaining blog content which plays a very critical role in the organization. Planning and implementation of content strategy is the backbone of the entire process of marketing through blogging. Blog managers are indeed essential since they are typically in charge of developing the overall content strategy to support the overall marketing and sales strategy.
Here are some common tasks are done by blog managers:
- Articles, blogs, and other online resources of various types
- Covering a wide range of industry themes
- Giving input to other contributors and modifying the work of others
- Analytical projects are being carried out to improve blog strategies and techniques.
- Search engine optimization (SEO) and lead generating
- Making well-organized study guides and case studies
- Conducting industry research
- Increasing blog subscribers and broadening the blog’s overall reach
- Participating in long-form content projects like ebooks
In general, blog managers are in charge of supervising technical and content issues for blogging websites. They decide what content is developed, who develops it, and how it is presented to their target audience on the website. They are also in charge of project planning, sourcing writers, ensuring quality, and establishing the website’s identity.
Qualities of a Successful Blog Manager
To be a successful blog manager, you should have an eye for great writing, management skills, and the ability to analyze long-form content.
A great blog manager will bring originality and energy to the position, as well as the ability to handle both the material and technical aspects of maintaining a successful blogging platform.
Proactive
Reactions are triggered by compulsion, whereas responses are triggered by a calm mind.
Being proactive goes much further; proactive blog managers plan to respond even before an issue emerges. They promptly anticipate it. By organizing content for months in advance, you lessen the danger of missing a deadline, and your authors will know what they are responsible for and will find the time to execute it.
Problems aren’t always problems; there’s always the option of turning them into opportunities. Most people equate the word risk with something unpleasant, regretful loss, and threats. However, experienced managers understand that riska can occasionally present an opportunity. A risk, for example, could identify modifications that could provide a business with a competitive advantage or improve internal operations.
Creative
Creativity has always been at the center of any business, but it hasn’t been a priority in hiring a blog manager. It was perhaps seen as unmanageable, intangible, and unmeasurable. Though elusive it may be, creativity is one of the important qualities one must find and possess to be dynamic and relevant in content marketing.
A smart blog manager understands color psychology that depicts an aesthetic sense and uses a variety of relevant images to make blog entries engaging and enticing. As a result, there is a considerable body of work on creativity available to any business to capture the interest and trust of their prospects. The main duty of a blog manager is to ensure that the best article possible is provided on time. They recognize that providing outstanding value is the only way to acquire a visitor’s confidence and convert them into a customer. This necessitates a lot more effort than merely proofreading a submission and pressing the publish button.
When it comes to research, revising a boring text, testing out numerous photos, or optimizing the header, a blog manager leaves no stone untouched. It requires a tremendous amount of creativity and accuracy to meet the deadlines. They must collaborate closely with freelancers, editors, internal contributors, and guest authors to make revisions and complete the final article on time. Furthermore, the transition to a more innovative economy has been abrupt ever since the pandemic, thus a blog manager needs to be more creative which will lead to innovation to advance the goals of the team and the company.
Meticulous
A blog manager must have an acute sense of detail. Ideally, they would screen each blog post numerous times, as well as have other individuals look through them. This sense of conscientiousness is expressed in his/her fine organizing skills. An effective blog manager constantly deals with messy data, jumbled requests, and general objectives that need to be narrowed down to specifics before it is being presented.
In addition, typos, grammatical errors, and broken links can rapidly impair the quality and authority of your blog. It is his/her task to put sense to chaotic details through sifting all the necessary data, discarding the rest, and organizing them into procedures that contain SMART (Specific, Measurable, Attainable, Realistic, and Time-bound) qualities. The blog manager must then create a timeline, assign roles, prioritize activities, and maintain control over the process.
Nevertheless, a competent project manager must walk a delicate line every day between being perfectly systematic and excessively neat. An effective blog manager should be able to appropriately assess when to get involved and when to pull back.
Effective Communicator
The capacity to communicate effectively and relate to those around them is one of the most critical talents required for professional success in any sector. Leaders and managers are known for their people skills for a reason–they are constantly working with employees at all levels of their company and must know how to communicate with them in a friendly, straightforward, and professional manner.
Furthermore, in today’s increasingly diverse and global workforce, blog managers must be culturally competent, exhibiting a developed and multicultural viewpoint to foster courteous, reciprocal interactions and setting an example for the rest of the firm. This includes, but is not limited to, using inclusive language that makes all employees feel noticed and respected, regardless of race, ethnicity, gender, or social class.
Perceptive
An excellent blog manager is someone who understands and respects where your company is going as a whole. They stay to serve and not just to accomplish a task. Terrific editors are not always good blog managers because it’s simple for someone to come in, take over your content schedule, and alter or update your posts. However, having someone who deeply understands the going in and out of your company and resonates with your company’s desires and purposes is one of a kind.
Even if a project is well-founded, still it is not a guarantee that it will not fail. No matter how effective a risk management plan is, it is rarely foolproof. Unexpected setbacks and delays are an unfortunate aspect of any business or job, and the person in charge must be adaptable, strong, and quick-witted to weather the storm. Not merely to respond but to anticipate is much better.
It goes without saying that such a person is always an unconventional thinker, someone who views issues and concerns as intellectual challenges rather than threats. Simultaneously, this unique and valuable characteristic should be coupled with patience, stamina, and a clear vision. Excellence in managing emerges from the transition’s uncertainty and volatility to present a new vision of the future that links the project together.
Team Player
Management and leadership are two sides of a coin. Both are essential talents for all blog managers. Setting well-defined goals and specifying the actions required to attain those goals are the core responsibilities of any manager. Organizing, coordinating, and enhancing a team’s qualities are tasks that need astute oversight. However, these roles may be taken heavily by the members of the team if the leader or manager is overbearing and bossy.
In this case, for a blog manager to effectively lead his/her team, he/she needs to be passionately goal-oriented but at the same time consider the current condition of the team. This may be difficult to balance for a blog manager but one must know how to push and when to pull in any circumstances or situations at hand.
Furthermore, blog managers must be competent leaders who can teach and develop the members of their teams into leaders as well. They must be able to establish an organizational-wide leadership and coaching approach that develops agile and creative team members who will be effective problem solvers. They should regard the individual members of their team as potential leaders who will help them to drive the company toward success.
