It’s easy for bloggers to get so absorbed with search traffic that we forget one of the most important forms of web traffic. Referral traffic can be a great supplement to search traffic. Quora is a platform that can provide a consistent supply of visitors, even for a new blog. How to drive traffic to your blog from Quora is fairly simple but requires consistent effort.
Referral Traffic vs. Search Traffic
Referral traffic is visitors clicking on a link to your blog from another website. The biggest advantage of referral traffic is that, if done right, it can generate traffic to your blog quickly irrespective of domain authority or age of the domain, unlike search traffic where a new blog can take several years before it sees any traffic from search engines.
What is Quora?
Quora is a question and answer platform. You can either ask a question or answer one. Quora has one of the most active Q&A communities on the internet.
Quora has over 200 million users, with 37% coming from the US, and 18% from India.
Benefits
Most people on Quora are looking for answers to their questions, which presents an excellent opportunity to position yourself as an expert, help people find answers, and get quality visitors to your blog.
Another advantage of Quora is that the traffic is long term. People have access to the answers for several years, it shows up on search engines, and you can indirectly dominate search results.
How to Drive Traffic to Your Blog from Quora?
Answer questions and leave a link to a relevant blog post of yours that adds value to the answer
Your primary objective on Quora should be to solve people’s problems by answering questions. You want to answer questions truthfully. Stick to your expertise rather than try your hand on every topic.
Don’t place a link to an irrelevant blog post. Instead, the link should be natural and add value to your answer.
For example, if the question is, “How do you start a blog?”
Don’t answer, visit my blog, and read my article here.
Instead, write a 300-word answer with step-by-step instructions. Then, place a link saying, “Here is a beginner’s guide to starting a blog in 21 days.”
Be consistent
You can get traffic from Quora quickly. However, if you want to get substantial traffic from Quora, you need to answer at least 100 questions. If you answer one question a day, you would’ve answered 365 questions in a year, which is 365 opportunities to get referral traffic from Quora.
Guidelines for Answering Questions on Quora
#1 Your answer should be at least 300 words, and you should answer the person’s question to the best of your ability.
#2 Tell a story by sharing a personal experience.
#3 A link to your blog post should look natural, and should add value to your answer. The link can be a continuation of your answer or a link for more information.
Conclusion
Quora is one of the best platforms to acquire quality visitors to your blog. Quora users are looking for answers to their questions. If you have a blog that provides educational content, then Quora is a platform you should consider.
