Blogs have become the primary tool that personalities and companies use to attract leads, engage with an audience, and help develop an online presence.
If your blog content is well written and engaging enough, then you can successfully reap the following benefits:
- Create and develop relationships with customers and potential ones
- Establish your brand as an industry leader
- Boost brand awareness
- Promote knowledge-sharing
- Explore monetization opportunities
There are several ways for you to ensure successful blogging. One is to avoid committing blogging mistakes with your formatting.
Most bloggers focus on content quality per se, but others also take into account content formatting. After all, content formatting is believed to be one of the fundamental elements of a quality blog post.
What could go wrong with content formatting? There are actually a lot of things to consider and check when it comes to content formatting.
Let us study further why it is important to fix blog content format and what the best practices are.
Importance of Fixing Blog Content Formatting Issues
According to the Nielsen Norman Group, some of the reasons why blog visitors leave immediately after making a short visit to the website are:
- The contents posted are irrelevant
- The intent of the blog website is vague that it does not give a clear purpose to the readers
- Some contents are not readable on mobile devices
- The designs and graphics are not interesting and visually-appealing
Most of these reasons have something to do with content formatting.
But one important reason why you must fix your blog content formatting is that you want to ensure that your blog is easy to read and is optimized for better SEO performance, and stronger online searchability and visibility overall.
In fixing the blog content format, there are several technicalities that you should observe to prevent negative repercussions from happening.
Aside from looking at the blog writing standards, here are the other areas you must examine and implement.
Consider Your Audience
The common mistake of bloggers is thinking of ideas that only interest them. You are not the only reader or the intended reader, so when you start fixing a blog content format, retract the different writing goals.
Ideas themselves may come at random moments but how you write should never be random. Your blog must be designed in such a way that is pleasing to your target audience.
If you want your blog content to perform well, it should take into account the convenience of your audience. You want to provide them with a smooth experience upon browsing your content. So, when planning the layout, consider how they would think of your blog.
Revisit the Blogging Standards
After aligning the content with user experience, revisit the blogging standards most bloggers follow.
Most blogs follow the standards below:
- A sentence must have at least 25 words or less.
- A paragraph must have no more than three (3) sentences.
- There should be at least one image per 300 words.
- External links must open in a new window
- Make use of header tags
- You must have a definite introduction, body, and conclusion
The recommended number of words per article varies from one source to another but according to HubSpot, the ideal blog post length for SEO should be 2,100-2,400 words.
Review the Headlines
Fixing your headlines is a must for optimal blog content formatting. When fixing your headlines, it is important to plan carefully what main points you want to discuss in your content and to use the right header tags.
There are SEO tools that can help you structure through competitor analysis how many H2, H3, and so forth should be added on a particular page. You can base your decisions on the results of the competitor analysis. But when it comes to the flow of content, you must structure the flow of thoughts properly.
Your headline must also be able to wrap up the message of your blog content. Remember to use proper capitalization of headlines. You can choose among the styles like APA, Chicago, AP, MLA, etc. Whichever you choose, try to be consistent all throughout.
Recheck Your Outline
Sometimes, the error lies in the outline.
Outlines provide guidance for blog content writing. Whenever bloggers prepare their draft, they often follow an outline to ensure content flow and structuring go smoothly. However, during the writing process, writers swerve and go freestyle.
This may result in formatting problems because the headlines are missed or the standards are overlooked.
Make Use of Lists
One easy fix for your blog content formatting issues is the use of lists. About 80% of the readers assert that they want to subscribe to blogs if they are comprehensive but easy to read.
Using lists can be very appealing especially if you have long content. The lists make the long-form contents look more pleasing.
With lists, remember the following tips:
- You can make use of a bulleted or numbered list
- Create custom bullet points for differentiation
- Do not make long content in each bullet or number
Recheck your outline so you can easily spot where you went wrong. This way, you can also have clarity with your introduction, article body, and conclusion.
Check Image Quality
Graphics enhance the visualization of your thoughts. They also help provide a great reading experience to your target readers. Statistics show that posts having pictures of real people create a 95% higher conversion rate.
Earlier, we mentioned that most blogs add at least one image per 300 words. There are several blogs that do not follow this, but if you do, consider checking the quality of the images you add, and not just the quantity.
With the influx of the Internet, there are numerous high-quality stock images that you can use in for your blog posts. Make use of fascinating pictures that encourage visitors to read your content. Subsequently, make sure that your pictures suit the content. Images with people are more popular because they are engaging. . But they can also affect the quality of your content negatively if they are not optimized enough.
Optimize your images so they load properly and not too slowly. Also, image optimization helps out with SEO.
Consider Getting Rid of Sidebars
Sidebars are narrow columns that appear to the left or right portion of the blog layout.
Especially for new visitors, they find sidebars distracting. They usually contribute to the low conversion rate as a result.
To fully embrace the white space, do not use sidebars in your blog content unless necessary. If it’s really necessary, you can place the sidebar content at the bottom of your blog post content. You can also run A/B tests.