“Why did you start blogging?”
You go back to that question every time you encounter hurdles and challenges as a blogger because oftentimes, your “why” can keep you moving even when so many blogging problems overwhelm you.
Many bloggers blog because they either want to be known for it or they want to make money out of it. No matter the reason, you will not be exempted from going through the biggest blogging problems most bloggers face.
Nowadays, 77% of Internet users read blog posts. But, with the numerous blogs launching every day, the greatest challenge of the bloggers is to effectively use strategies that can position themselves in different search engine platforms and achieve stronger visibility.
Subsequently, many challenges are faced particularly by new bloggers that sometimes, end up getting too frustrated and then give up blogging. In this article, we are going to look at eight problems that most bloggers face, especially when they were still new to the industry.
1. Inconsistent Content Production
The first blogging problem that most bloggers face in the early phases of blogging is inconsistent content production. At first, you may have plenty of topic ideas but as more time goes by, you will eventually run out of what to write about.
Generating ideas can be the most difficult part of the process. In addition to that, it is also challenging to conduct adequate research and proper outlining, as well as editing. Because of the difficulties you may encounter along the way as you undertake these steps, you may get overwhelmed and lose the drive to keep on producing content.
Inconsistent content production is a byproduct of a weak content development strategy.
If you try to post numerous blog contents in a week and then disappear for several months is a blogging problem because the readers would be left hanging. . As customers start to read your articles, having an inconsistent way of producing blog contents will not develop a habit of reading your posts frequently. Your readers can’t regularly subscribe to your content.
2. Wrong Audience
As we go along in the journey of being a blogger, another blogging problem we usually encounter is the way we target the wrong audience.
When discussing a topic that does not consider the right target audience, you will be all over the place in your blog. This problem can worsen and lead to a lower engagement rate.
In terms of marketing blog content, statistics say that 80% of content marketing is usually addressed to the wrong target audience. The very first thing that we must look into is the blog niche to define the audience you want to target.
This is a very big misnomer, especially when setting a blog post. Remember, when you look at the audience as the focal point in our blog post, you need to make sure that you consider that you are writing for the people who are going to buy from you or take action upon reading your blog posts.
3. Difficulty With Content Ideas
Another blogging problem that most starters encounter is the difficulty with generating content ideas. Yes, having enough content ideas in your content plan is a crucial process in running a successful blog.
Looking at concrete ideas backed up with research is a must, especially when you want to discuss a certain topic that will get people hooked and engaged. When crafting content ideas, looking at the search value and the way audiences engage with the topic you desire to discuss is a must prior to deploying a content idea, creating an outline, and writing your article thoroughly.
Should you want to generate content ideas in a convenient way, try to check what works for your competitors. Track down their latest blog posts and see if you can find valuable ideas from them. You may also search on the web. Check out Quora and other similar platforms to search for better content ideas. It also helps to create a list of what other resources you can check.
You may also create lengthy articles and base your ideas on the content gaps in these lengthy guides. Next, check the topic’s performance using the Google Search Console to determine your current performance.
Don’t forget to make use of social media channels to ask your followers directly what they want you to showcase in your next blog posts.
4. Deteriorating Social Engagement
“Where am I going to head next?”
The next blogging problem that most bloggers are concerned about is to make sure that they are engaging in different social media channels. Especially when starting, the problem of ensuring social engagement is a challenge knowing that you need to interact with the audience to grow further and know other topics that you can discuss in the future. When bloggers are just starting out, they tend to focus more on the content than on the engagement, which becomes a blogging problem if you lack foresight and you only check internally.
Remember: Your blog’s growth entails more engagement with the audience; hence, explore the many ways to start social engagement even in the smallest ways.
First, make sure that when the audience visits your website, you value their presence even if they are just small in numbers in the starting phase. Fostering a community of understanding and further communication will let you boost engagement with the audience, and of course, give you highlight your skills in socializing online.
5. Increasing SEO Issues
Most bloggers also disregard SEO issues until suddenly something too complex to handle comes up and contributes to reduced visibility of your blog article in different search engine platforms. Worse, blogs get penalized.
Blogging goes beyond content creation. You also have to check the different technicalities that will ensure your blog content gets out there.
SEO issues are not resolved immediately the reason that there are so many aspects that you need to consider. It helps to employ the services of a reliable SEO agency but for starters, try to get yourself acquainted with the different terminologies and technicalities in SEO through courses you can find online, or the resources put together by search engines like Google.
Increasing the quantity and quality of traffic to your website will help increase conversion rates. Establishing great backlinks, making use of efficient keywords, and minimizing hidden links and irrelevant content are some of the things that you should take into consideration in order to overcome this type of blogging problem.
6. Losing Traction
Another blogging problem that most bloggers face is that over time, your blog may lose traction. There are several reasons why this could happen.
In some cases, this blogging problem commonly happens especially when starters in the blogging industry are emphasizing more on the technicalities that traction is sometimes compromised.
To prevent this problem from happening, avoid automation all the time and keep the blog content in check and ensure the relevance of the blog posts. From time to time, try some writing techniques such as storytelling. Humanizing your blog can help reach a wider audience.
7. Content Quality Issues
The more blog content you post on your website, the more challenging it is to avoid low-quality content. Quantity often compromises quality. This is another blogging problem bloggers usually experience.
The root causes of content quality issues include any of the following:
- Lack of expertise and trustworthiness
- Inadequate research
- There is an overload of ads in the main content
- Content is too promotional
- The title of the content is exaggerated and not relevant to the main content
- Incoherence all throughout the blog
If you continue these kinds of situations, it will reduce customer engagement and might hamper the vision of your blog, and affect your branding negatively.
Low content quality might reduce the traffic going into the website. To effectively overcome this, you need to strengthen quality checks and gather feedback from your trusted people.
8. Lack of Purpose
Lastly, lack of purpose can be a huge problem for most bloggers.
You know a blog lacks purpose when there is no coherence across the board and the messaging is blurry to you as a reader. The ineffective interplay of words can be one cause. But an even deeper cause behind this is that the blogger is confused about the objectives of the blog.
From the onset, lay down your purpose. You can always revise your goals along the way but you must have some objectives you can anchor on in order to succeed.
To prevent from experiencing this type of blogging problem, make sure to lay down the objectives of your blog article. The objectives must be aligned to the niche and the needs of the audience.
It is also to align your objectives for blogging with your personal goals. Again, know your “why”.
Knowing your “why” is going to take you places. You may venture into other niches, but you can only do this once you have succeeded over your lack of purpose as a blogger.
What other blogging problems have you encountered? Share them in the comments!