This post will let you know how to leverage your tweets by using X business hashtags effectively. If you’re a small entrepreneur and the Internet is your main medium for marketing, making your content more visible should be your top priority.
There are a number of ways you can boost your business growth using trending hashtags. Most of the time, it depends upon the nature of your content marketing strategy and the platform you’re using to market your business.
In today’s fast paced world, no business can overlook the importance of X; the microblogging social networking website that is a perfect way to spread your marketing message.
With so many tweets being posted on a daily basis, how can yours stand out and gain more visibility from the people interested in your industry?
What Is a Twitter Hashtag?
A Twitter hashtag is a word or phrase preceded by the “#” symbol that is used to categorize and organize tweets on the social media platform Twitter, now X. It helps users discover and follow specific topics or conversations.
Hashtags are clickable, allowing people to view all tweets containing the same hashtag. After being introduced by Twitter in 2007, they are also used on other social media platforms.
Why Should You Use Business Hashtags?
Entrepreneurs looking to expand their business through X must know how to effectively use hashtags. You should be able to research and find the most common hashtags that the target audience is using to search for content. There is a good reason for this.
According to X you should use hashtags consistently because when brands use them they see lifts all across the marketing funnel, such as +18% message association, +8% brand awareness, and +3% purchase intent.
Business Hashtags: Dos and Don’ts
Here are the do’s and don’ts of using X hashtags in 2024:
Do’s:
- Use one to two relevant hashtags per tweet. This helps keep your message concise and focused.
- Research and use popular hashtags that are relevant to your content. This can help increase the visibility of your tweets.
- Create your own branded hashtag to promote your brand or campaign. However, avoid forcing your brand slogan to be a hashtag.
- Use hashtags strategically to join conversations and engage with other users. This can help increase your reach and attract more followers.
Don’ts:
- Overuse hashtags. Stick to one to two relevant hashtags per tweet to avoid cluttering your message.
- Use irrelevant or spammy hashtags. Make sure the hashtags you use are directly related to the content of your tweet.
- Use hashtags with spaces, punctuation, or symbols. Hashtags should always start with the “#” symbol and should not contain any special characters.
- Rely solely on hashtags for engagement. While hashtags can be effective, it’s important to also focus on creating compelling content and engaging with your audience.
How to Find Trending Hashtags on X?
There is no point of using hashtags nobody searches for. To find trending and popular hashtags related to a specific topic you can use several strategies to discover the most relevant and widely used hashtags:
- X Search: Utilize X’s search function to look for hashtags By entering a word or phrase in the search bar and selecting the “Tags” tab, you can explore the most popular and recent tweets featuring relevant hashtags.
- Trending Section: Keep an eye on X’s trending section, which highlights the most popular hashtags and topics in real-time. This section can offer valuable information about the trending conversations and hashtags that are capturing the attention of X users.
- Hashtag Tracking Tools: Consider using third-party hashtag tracking tools and analytics platforms that provide data on trending and popular hashtags such as TrackMyHashtag, Talkwalker or Mention.
- Industry Events and News: Stay informed about industry-specific events, news, and developments. This can help you identify relevant hashtags associated with your niche.
- Social Listening: Engage in social listening by monitoring conversations, mentions, and trends. This can help you identify emerging hashtags and popular topics that are resonating with your target audience.
Trending Hashtags on X
The Most Popular Hashtags on X
The following are some of the most popular hashtags on X in 2023 that were revealed by Statusbrew:
- #DigitalMarketing
- #TechNews
- #SelfCareSunday
- #Innovation
- #FitnessGoals
- #FoodieFriday
- #MondayMotivation
- #ThrowbackThursday
- #FashionTrends
- #EntrepreneurLife
- #TravelTuesday
- #GamingCommunity
- #Podcast
- #ArtisticExpression
- #BookLovers
- #PositiveVibes
- #PetLovers
- #Wellness
- #HealthyLiving
- #StartupLife
Small Business Hashtags
- #smallbusiness
- #smallbusinessowners
- #smallbusinesslove
- #smallbusinessmarketing
- #smallbusinesssupport
- #smallbusinesslife
- #smallbusinesstips
- #smallbusinessaustralia
- #smallbusinessnz
- #smallbusinesswomen
- #smallbusinessadvice
- #smallbusinesscoach
- #smallbusinessau
- #smallbusinessweek
- #smallbusinessperth
- #smallbusinessgrowth
- #smallbusinessrocks
- #smallbusinessbranding
- #shoplocal
- #shopsmall
- #smallbusiness
- #supportsmallbusiness
- #supportlocal
- #handmade
- #fashion
- #shopsmallbusiness
- #shopping
- #love
- #localbusiness
- #shop
- #homedecor
- #onlineshopping
- #ootd
- #style
- #shoponline
- #buylocal
- #boutique
- #local
- #supportlocalbusiness
- #smallbusinessowner
- #giftideas
- #vintage
- #instagood
- #boutiqueshopping
- #gifts
- #art
- #etsy
- #sale
- #smallbusiness
- #smallbusinesslove
- #smallbusinessmarketing
- #smallbusinesssupport
- #smallbusinesslife
- #smallbusinesstips
- #smallbusinessaustralia
- #smallbusinessnz
- #smallbusinesswomen
- #smallbusinessadvice
- #smallbusinesscoach
- #smallbusinessau
- #smallbusinessweek
- #smallbusinessperth
- #smallbusinessgrowth
- #smallbusinessrocks
- #smallbusinessbranding
- #smallbusinesss
- #smallbusinessmelbourne
- #smallbusinessmatters
- #smallbusinessconsultant
- #smallbusinesses
- #smallbusinessowner
- #smallbuisness
- #virtualshopping
- #locallymade
- #shopssmall
- #shopsmall
- #retailtherapy
- #shopsmallbusinesses
- #shopsmallbusiness
X for Business Basics
With 237.8 million monetizable daily active users (mDAU) in 2023. offers businesses a one of a kind opportunity to bring attention to brand awareness to their projects.
There is hardly a business that couldn’t benefit from direct unfiltered exposure. No matter if you are a small retailer or a giant in your industry, there is always a creative marketing strategy that can engage your target audience.
Tips From Our Social Media Experts on How To Use X for Small Business
- Always start with the basics. Learn how to compose a tweet, how to discover conversations and hashtags related to you.
- Customize your profile carefully. Twitter is all about keeping it short and simple. In addition, choose business photos and forget about the selfies. You might also want to include your company logo.
- Engage your followers. Once someone has followed you, they probably want updates and/or interesting information. Therefore, tweet consistently, but leave a minimum of 30-minute gap between tweets (except if you’re broadcasting something important live).
- Open up your network. Follow people back. This is especially valid for start-ups and new businesses. That way you allow users and potential customers to interact with you directly via personal message. Thus making them more prone to giving you feedback and suggestions.
Once you understand the basics of X, you can actively use it to achieve brand awareness and other goals. As easy as it may sound, keeping up with all the latest social media trends and statistics is time-consuming and rarely as transparent as it seems.
There are a lot of backstage tests and analytics run by marketing teams on a daily basis in order to come up with the best SMM strategies to serve their clients. Building a reputable brand name and increasing brand awareness is a long process that can take years for a non-professional.
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